If you’ve recently visited the FedEx or UPS websites, you’ve encountered multiple changes being made by those carriers to their sites. Some are purely cosmetic; others have been major changes to navigation and the actual structure of web pages themselves. Even if you haven’t noticed these changes, members of your team tasked with performing duties on the sites no doubt have.
Data is only as valuable as the insights it brings. You’ve surely heard about the concept of “Big Data.” Whether you work in technology, financial services, or marketing, Big Data has become one of today’s most used buzz words.