Parcel shipping is a $150 billion market that’s projected to grow 5 to 7 percent per year, writes Leslie Collins of the Kansas City Business Journal in the outlet’s recent feature on VeriShip.

Within the story, VeriShip president Ross Reed describes how businesses that rely on parcel shipping via UPS and FedEx don’t often have access to the data intelligence that can lead to cost reductions, operational efficiency, and better business decision making.

“It goes back to taking a data- and tech-driven approach to small parcel versus relying only on your personal knowledge,” Reed says of VeriShip’s approach.

Read the full story at bizjournals.com.

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