Data Is Only What You Make of It
We’re surrounded by information and we’re creating more and more with every passing minute. According to IBM statistics, we create 2.5 quintillion bytes of data every single day. What does that look like?
2,500,000,000,000,000,000. Per day.
And to give that some perspective, consider that 90% of the data in the world today has been created in the last two years alone.
Featured in PARCEL: How big data can save big dollarsTravis Rhoades, our Director of Data Science, authored a guest column on Big Data for PARCEL magazine.
Welcome to the age of Big Data, where the information not only exists, but is accessible, often in real time.
In every area of our lives—from fast-food purchases to GPS positioning, from warehouse inventories to cat videos, and far beyond—data is like a raging river of information, sweeping by at a pace that is both impressive and overwhelming.
And like a river, data has the ability to be harnessed, to power tools that not only help us become informed, but productive. Thanks to advances in technology we can tap into the power of data to both turn it into knowledge and convert it into insight.
That knowledge and insight is the heart of analytics, where data becomes intelligence and, in turn, can become strategy. And this is critical because of the sheer volume of data available, whether we’re talking about global sales or parcel shipping. A spreadsheet simply isn’t enough; today we need at-a-glance charts, tables, and graphics that make the complicated simple.
The term “TL;DR” (too long, didn’t read) has gained popularity over the years, driven by the desire to reach what’s important with a minimal investment of time. As a result, we are pre-disposed to the quick, easy, and accessible. This is important as Big Data continues to flood our lives; finding what’s important, clearly and quickly, will fast become the lifeboat we’ll need to survive the rising waters.